Wednesday, April 1, 2015

Midnight Mob + PledgeMusic = MusicUnites.org


In January we embarked into the unknown. We teamed up with PledgeMusic in order to raise funds and work closely with fans on the making of our new ep.  This was our first time doing anything like this and was truly a sink or swim situation.  Probably the most heady experience we ever had, almost more awkward than playing a show for a bunch of people who do not acknowledge even once that you're playing a show. Yes it's happened & more than once.  Gotta love clubs that only like cover bands. Ironically they give you biggest guarantees. Back to what I was talking about. Before we launched this campaign we were talking about incorporating a charity into the mix. We all agreed to donate portion of the money raised if we make our goal.

There was a big debate of who should we donate to? What is the cause that we would like to give back to? Initially we bounced around various charities that support the troops because many of us have family members involved, but then the more we talked about it with others we realized it doesn't really connect with us as much it does with others. Something didn't feel quite right. We took a step back and it was clear we have to do something affiliated music. Music is something we all connect to more intimately, passionately & emotionally than anything else. We all owe music a thank you because it has steered us individually towards a clear positive light filled with the best lasagna rather than waste away in a puddle on the saddest block in the greyest part of town.

Culture really underestimates & undervalues the power of music. It has saved so many lives from depression, addiction, indecision and suicide.  Blackey's life went from troubled youth of drugs & alcohol depencies to sober, respected musician, role model and focused entreprenuer. Getting involved with music opens people up to so many other creative outlets such as art, photography, writing, clothing design, web design and it's endless really. Once your brain clicks in the creative realm the world is your giant canvas to etch your personality into.


For these reasons we had to give back to music.  After researching a bunch of charities we settled on MusicUnites.org. This organization focuses getting music into the reach of youth that in most situations may not be able to experience the joy of an instrument or a bond with another fellow musician.  If you would like to give to this charity you can do so through www.PledgeMusic.com/MidnightMob. We will be donating 15% of your pledge to this charity. Your minimal pledge of $5 will also give you a download of our new ep scheduled to be released this summer.  If you would like to just donate to the charity you can visit www.MusicUnites.org.

Stay tuned for new tunes, tour dates and as always Peace, Love, Swag N Roll...

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